Human Centred Design
The way we design today is wrong, and Don Norman explores why in this thought-provoking video. He discusses how designers often design harmful products that contribute to global environmental issues. Drawing inspiration from Victor Papanek’s critique of the design industry, Don Norman highlights the sustainable design failures and the need for a shift in design principles. Don Norman provides real-world examples, such as the environmental impact of manufacturing and disposing of mobile phones. He emphasizes that the way we design products is wrong, with materials that are difficult to recycle and a lack of consideration for sustainability. This video delves into why designers destroy the world through their creations and how design education needs to change to focus on humanity-centered design. Discover Don Norman’s design principles for a better world and learn why designers must be trained to understand the broader impact of their work, including the nature of business, world economics, and trade. Don Norman advocates for empowering designers to have a say in what products should be built, moving away from merely making things “pretty” to creating sustainable and ethical designs. Join Don Norman in this compelling discussion on design for the 21st century. This video is a must-watch for anyone interested in sustainable design principles and the role of designers in shaping a better future. Presented by the Interaction Design Foundation (IxDF), this video sheds light on the critical need for a shift in how we approach design today.
Chapters 0:00 Design for Humanity 1:05 Design in Early Civilizations 2:30 The Industrial Revolution 3:19 Customization & Transformative Technology 4:50 Designing Systems 6:22 Solving Problems of the Future
Design for Humanity
Pre-historic humans designed the sewing needle to survive the elements, and started planting crops to feed their growing tribes. Today, we have customized transformative technology to help us perform better, like the Oura Ring and Fitbit. And soon, we’ll have AI and machine learning powered technology to help us become even healthier and happier. In this episode of Future Future, hosts Phnam and Mardis Bagley talk about the past, present, and future of designing for humanity. They’ll share how Nonfiction is working to solve problems having to do with longevity, health, wellness, comfort, and equality, and how important it is to make sure designed innovations are accessible to all.
Chapters 0:00 Design for Humanity 1:05 Design in Early Civilizations 2:30 The Industrial Revolution 3:19 Customization & Transformative Technology 4:50 Designing Systems 6:22 Solving Problems of the Future
Selected Posts on Human Centred Design A selection of posts on the responsibilty of design in our future
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